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  1. Yet Sagmeister's influences extended far beyond the cultured confines of his upbringing. As a teenager in the 1970s, he keenly felt the rumblings of social change being fomented by Vienna's avant-garde movements. Sagmeister fell under the spell of punk rock and Dadaism attracted to their irreverent dismantling of artistic conventions.
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    He will on occasion use a human canvas—whether himself or others—with striking results. Stefan Sagmeister was born in Austria and currently lives and works in New York. His studio, Sagmeister & Walsh, is a NYC-based design firm that creates identities, commercials, websites, apps, films, books, and objects for clients, audiences, and themselves.
    Through his paradigm-shifting album art, Sagmeister merged high conceptual ideas with pop culture accessibility, proving design could speak directly to the soul. His covers forged artistic identities, decoded meaning within the melody, and transformed vinyl, cassettes, and CDs into sacred reliquaries for timeless songs.
    But beyond his formal inventiveness and technical mastery, Sagmeister desires to understand what makes people happy and then convey those feelings through his work. His creative philosophy represents a bold attempt to fuse positive psychology with graphic design.
    Sagmeister is known for his inspired, and often provocative, work (the most famous example, perhaps, being the 1999 AIGA conference poster for which he had all type cut into his naked skin with a razor blade).